Our Services - Brand Architects - A leading Business Branding Consultancy in India providing brand creation, brand consultancy and brand revitalisation


Brand Building	:	Brand Competency & Training	:	Brand Evaluation


Our approach to building brands relies on some introspection and then creatively aligning the ‘voice of the consumer’ with ‘the voice of the businesses’. We achieve this by focussing on consumers, employees and channel partners and not being just communication centric.


Brand Building Services:

	Align business and brand strategy in underperforming entities

	Define the consumer promise i.e. market segmentation, entry methods, pricing, channel strategy etc

	Develop robust ‘brand architecture’ in organisations with multiple offerings

	Create branding, brand identity, brand positioning, house styles & brand implementation manuals

	Development of communication and sponsorship strategy, as well as, consumer and trade promotions

Brand Competency & Training Services:

	Develop and conduct internal employee engagement, communication and brand training sessions to embed brand values in staff behaviour

	Facilitate and lead brand strategy sessions, as well as, marketing planning processes

	Provide training to marketing, sales, channel and customer facing staff to live and deliver the brand promise


Brand Evaluation Services:

	Undertake Brand and Visual Identity (VI) Audits

	Evaluate effectiveness of marketing spend across communication channels and consumer touch points

	Undertake independent objective assessment of value derived by your marketing team from design, communication and advertising agencies

	Evaluate and mitigate brand risks during brand rationalisation or M&A activity

	Monitor Corporate Social Responsibility (CSR) initiatives including compliance to business standards